Well, let's begin with the company that started us with using coupons. I recommend sharing this post with a friend or family member that may not understand why we coupon the way we do so it helps educate them a little more about extreme couponing. I hope you enjoy this company's story below.....
The History of the Coupon
In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet, directly from the retailer, and mobile devices such as cell phones.
In 1887, the Coca-Cola Company was incorporated in Atlanta with Asa Candler as one of the partners. He transformed Coca-Cola from an insignificant tonic into a profitable business by using innovative advertising techniques. The key to this growth was Candler's ingenious marketing including having the company's employees and sales representatives distribute complimentary coupons for Coca-Cola.[2] Coupons were mailed to potential customers and placed in magazines. The company gave soda fountains free syrup to cover the costs of the free drinks. It is estimated that between 1894 and 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895 Candler announced to shareholders that Coca-Cola was served in every state in the United States.
Timeline
A timeline for the history of coupons:
1888 – Asa Candler used paper tickets for free glasses of Coke to help market his new soda
1909 – C.W. Post used 1 cent coupons to start marketing Grape Nuts breakfast
1930 – Coupon usage grows dramatically during the great depression
1940 – Big chain grocery stores begin to use coupons to attract consumers away from purchasing at local markets
1957 – Nielsen Coupon Clearing House was created to be devoted entirely to coupon redemption
1965 – Half of all the families in the United States begin cutting coupons
1990 – The invention of the internet leads to the downloaded printable coupon and online coupons
1992 – The last year coupon usage is on the rise for the next 17 years
2002 – Americans saved US$3.8 billion shopping with coupons
2009 – The U.S. government uses coupons to promote converter box sales for the digital television transition
2011 - U.S. consumers used coupons to save 4.6 billion dollars on their purchases of consumer packaged goods (Extreme Couponing exposed)
Types of Coupons
Why use coupons?
To save money and give yourself and family a financial boost in life.
In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet, directly from the retailer, and mobile devices such as cell phones.
Believed to be the first coupon ever, this ticket
for a free glass of Coca-Cola was first distributed
in 1888 to help promote the drink. By 1913, the
company had redeemed 8.5 million tickets
In 1887, the Coca-Cola Company was incorporated in Atlanta with Asa Candler as one of the partners. He transformed Coca-Cola from an insignificant tonic into a profitable business by using innovative advertising techniques. The key to this growth was Candler's ingenious marketing including having the company's employees and sales representatives distribute complimentary coupons for Coca-Cola.[2] Coupons were mailed to potential customers and placed in magazines. The company gave soda fountains free syrup to cover the costs of the free drinks. It is estimated that between 1894 and 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895 Candler announced to shareholders that Coca-Cola was served in every state in the United States.
Timeline
A timeline for the history of coupons:
1888 – Asa Candler used paper tickets for free glasses of Coke to help market his new soda
1909 – C.W. Post used 1 cent coupons to start marketing Grape Nuts breakfast
1930 – Coupon usage grows dramatically during the great depression
1940 – Big chain grocery stores begin to use coupons to attract consumers away from purchasing at local markets
1957 – Nielsen Coupon Clearing House was created to be devoted entirely to coupon redemption
1965 – Half of all the families in the United States begin cutting coupons
1990 – The invention of the internet leads to the downloaded printable coupon and online coupons
1992 – The last year coupon usage is on the rise for the next 17 years
2002 – Americans saved US$3.8 billion shopping with coupons
2009 – The U.S. government uses coupons to promote converter box sales for the digital television transition
2011 - U.S. consumers used coupons to save 4.6 billion dollars on their purchases of consumer packaged goods (Extreme Couponing exposed)
Types of Coupons
- Sunday newspaper coupons
- Internet Printable coupons
- Direct mail manufacturer coupons
- Magazine coupons
- Store circular/In-store coupons
- Mobile coupons
Why use coupons?
To save money and give yourself and family a financial boost in life.
What is couponing?
Couponing is the art of matching coupons with stores sales, rebates, and other promotional offers to get the lowest possible price and to stock up on much needed supplies.
Couponing is the art of matching coupons with stores sales, rebates, and other promotional offers to get the lowest possible price and to stock up on much needed supplies.
The information on couponing was provided by Wikipedia, here
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